In 2021, Dooglies two founders met at a company Christmas event, where their shared passion for innovation sparked the beginning of a powerful partnership. The CEO, a high-performing sales leader, and The CTO, the first engineering hire at their company, brought together a unique combination of expertise in sales and engineering—each complementing the other in their pursuit of a shared vision.
Their journey began with a singular goal: to build and deliver transformative ideas. After months of strategic exploration and iteration, they identified AI as the key to unlocking the future of business growth. Their collective experiences in sales-led organizations drove them to spend six months crafting a visionary solution aimed at redefining how B2B businesses generate revenue.
This vision gave life to Dooglie, a trailblazing platform that introduces an entirely new category—Revenue Mapping Software. Dooglie empowers sales teams by unlocking insights that optimize revenue strategies, fundamentally changing how businesses approach the traditional sales model. It’s not just a tool; it’s a new way of thinking about sales in a world where buyer dynamics and market intelligence have never been more accessible.
From day one, Dooglie has been proudly bootstrapped, a testament to the founders’ belief in the platform and its mission. Each user who joins shapes not only the immediate evolution of the product but also the future of how B2B sales are conducted. Every interaction, every insight, fuels the journey of Dooglie, propelling it toward redefining the modern sales landscape.
On a 240cm x 120cm whiteboard, The CEO and the CTO sketched out the blueprint for a future-focused vision. They explored the cutting edge of technology, realizing the speed at which AI is reshaping industries. Understanding that building for the present wasn’t optimal, they set their sights on a bold mission— requiring future-proofing their solution to ensure it continues to lead as AI advances.
The challenge they sought to solve was clear: how to empower revenue leaders to answer the critical question, “It’s the beginning of Q3, and I need to generate $X in revenue by Q4. How do I achieve that while staying fully in control of the process?” The solution became Dooglie, a platform that equips sales professionals with the intelligence and tools to not only meet their targets but to surpass them with confidence.
Today, Dooglie stands at the forefront of this mission with a robust roadmap, leveraging both current and emerging AI technologies to deliver tangible value to any sales team, in any industry. Dooglie adapts to your unique selling style, Understands your organisations product/positioning and then will automatically parse/crawl information from the wider web. All in a simple UX.
And this is just the beginning.
It took the CEO & CTO, and a close circle of trusted friends two months to settle on a name for this software. And don’t even get us started on the logo.
Late one night, during a phone call, The CEO was reminded of his dog, Odin—lovingly nicknamed Dooglie. You see, when Dooglie is excited or wants to show affection, he has this charming habit of finding a sock and bringing it to you. No matter how well you’ve hidden it, or how far he has to search, Dooglie will always uncover a sock and deliver it right to you, tail wagging proudly.
It was in that moment that the name clicked. Just like Dooglie never wavers in his mission to bring you that sock, we won’t waver in our mission to make your revenue journey as simple, effective, and predictable as possible. It’s about persistence, focus, and the joy of delivering something valuable.
And that’s how Dooglie was born.
Happy Hunting,
CEO, CTO, & Dooglie (Odin)